Why Pelotons approach to Media Design is the major key to their success. Mar 1, 2024

If you have ever had the experience of doing a Peloton workout and had the experience that I had I would love to discuss with you your experience. There were so many aspects of the experience that I really enjoyed as it was a long time before I got the opportunity. I thought you had to pay $49.99 per month and um at first, I wasn’t going to do that. I was pleasantly surprised to find out that there are free options on the bike which is the perfect option for a broke college student like me. The free ride option allows you to pedal normally as you would any other bicycle while tracking your stats of course.

I was always intrigued by the commercial which I saw cool looking people getting all aggressive and having fun while ‘Eve – Tambourine’ was in playing in the background. A fit cool male instructor aggressively encouraging you to keep going as people are dancing and cycling to the music. I saw that commercial and I was hooked. I had to try it for myself.

Peloton prides itself as being an innovator in combining exercise and technology together a way that allows for the modern person to get a workout done with style and digital accessibility. The touchscreen that also appears to be in 4k is filled with its wide selection of workout content. The typography for the apparel says exclusive. The symbol on the weights and on the power, cable even says confidence. The part of me that wants to be in shape kept wanting to push as I kept pedaling as much as I could. I looked up and saw an instructor dancing and having a good time and it made me think could a workout be this fun? I don’t typically find working out to be fun as an idea when I am sitting alone depressed on the couch. But I kept pushing because of the branding. Because of the feeling I got knowing that I’m here, I made it to the gym, I’m here in my workout clothes trying. I started to feel good about myself once again.

It was during that stay I saw a woman on the same bike the same night when I passed by the gym. I couldn’t help but feel like her and I were on the same team. Peloton has that effect on you. If you ride, you’re a part of the mission. Pelotons mission statement is 'to create the worlds best innovative fitness experiences, powered by technology, to empower every individual to live the best version of their lives. 'And as someone who has lived the experience a number of

times now, I look forward to getting better and faster. And I look forward to being motivated enough to building a brand that is tied to the same goal.